Martin Wink
Digital product lead & designer
A forward-thinking, design-led Digital Product Leader bringing a unique balance of executive strategy, technical depth, and creative execution.
Backed by over 15 years leading digital ecosystems, brand governance, and multidisciplinary design teams, I own the entire product lifecycle - from initial brief, UX research, and art direction through to front-end execution and commercial delivery. I keep a relentless focus on emerging industry trends, conversion goals, and user-centric architecture, ensuring visual excellence never compromises performance.
I love to get 'under the bonnet' - interrogating user data, perfecting scalable design systems, mastering modern tech stacks, and continuously optimising complex production pipelines. Curious and agile, I constantly seek out intellectual challenges that allow me to elevate visual standards and drive meaningful digital transformation.
Core competencies
Strategy & Leadership: Digital Product Architecture, Conversion Rate Optimisation (CRO), Brand Strategy, Design Systems (Hub & Spoke), Cross-Functional Leadership, Continuous Improvement (Kaizen), Product Management, Agile/Scrum, Mentorship.
UX/UI & Creative Execution: UX Research, UI Design, Wireframing, Prototyping, Usability Testing, User Journeys, Information Architecture, Motion Design, Art Direction, Print & Editorial, Figma, Sketch, Axure, Adobe CC, Affinity, Corel.
Code & Web Tech: HTML, CSS, JavaScript, PHP, React, WordPress, Webflow, Framer, Wix, Custom CMS Architectures, Git/GitHub, Cloudflare.
AI, MarTech & Analytics: Claude Code, Codex, AI Workflow Automation and LLM Integration, Generative AI, Google Analytics, Clarity, Power BI, Datastudio, Salesforce, Apollo, Jira, Confluence, Monday, Asana, Adestra, Mailchimp, Beehiiv, Piano.io.
Personal vision
Behind every successful product ecosystem is a culture of curiosity and continuous refinement. My journey - from founding an agency in Lithuania to leading digital transformation for global UK media networks - has given me an unshakeable belief in grit, adaptability, and lifelong learning.
In Service of the User & Business: Design is only as strong as the problem it solves. Every interface, system, and workflow I architect is built to balance intuitive user experience with hard commercial objectives.
Mentorship & Empowerment: I measure my success as a leader not just by the products delivered, but by the growth, confidence, and momentum of the teams I mentor.
Always Evolving: Driven by an irresistible intellectual challenge, I constantly experiment with new technology - from AI pipelines to custom code - to ensure the work we produce is both visionary and efficient.
Continous learning & pursuits
Emerging Tech & Code: Experimenting with AI-driven development, custom LLM tools, Model Context Protocols (MCPs), and Python automation.
Interactive & Game Engines: Exploring real-time interactive systems and mechanics in Godot and Unity.
Continuous Discipline: Passionate about operational systems, Kaizen methodology, and lifelong skill progression.
Website is under construction…
2026